Daimler says it expects to bring more than 10 new electric cars to the market by 2022, bringing forward a goal it had previously set at 2025. The automaker unveiled the Generation EQ concept at the Paris motor show last year as the first of 10 SUVs, sedans, and compacts that are planned from 2019. The models will be part of a lineup that Mercedes-Benz will market under a new sub-brand, EQ. The expedited time frame reflects the urgency facing automakers as they brace for a shift away from traditional automotive technologies. Combustion engines would continue to be refined for a "transitional period," Daimler said. "We want to shape the profound transformation of the automotive industry from the forefront," Daimler Chairman Manfred Bischoff said in a statement ahead of the carmaker's annual shareholder meeting on Wednesday. "Further fundamental changes will be required for Daimler to remain successful," as the industry adjusts to cars running on electric motors and capable of driving themselves, he said. The faster pace comes as the car industry battles with a backlash against diesel cars stemming from Volkswagen Group's cheating scandal. Daimler has also been embroiled in increased scrutiny of the technology with German prosecutors investigating the automaker's employees over diesel-manipulation allegations. The technology is key to meeting increasingly stringent rules for lowering carbon-dioxide emissions.