Corporate Branding

Having a holistic approach to branding improves business. A 10 point guide to success.

  • A clear strategy based brand provides customers, decision makers and employees with a sense of belonging and helps build trust.
  • A brand that is aligned with the strategy creates a story, an emotion and a promise. This causes a brand to remain locked in the consumers memory.
  • Brands developed using the better methodology create a brand according to a strategy (AKA; a big idea, a brand essence, a brand platform). This      acts as a plumb-line and a reminder to which a company can align itself and maintain consistency.
  • A well designed brand helps break through a consumers wall of indifference and can create "product lust".
  • Visual triggers within the brand create emotional connections. Heartfelt connections will keep bringing consumers back.
  • The power of perception (a brand) positively influences a buying decision.
  • Statistically branded companies do better in tough times compared to unbranded or poorly branded products.
  • Prospective clients will generally make a snap decision about a brand based on whether they like what they see. A well branded company will      inevitably target its key audience at the strategy stage resulting in a favourable snap decision.
  • No branding, no differentiation, and if there is no differentiation, there will be little long term profitability.
  • A brand is psychology and art brought together to act as a promise to the consumer.
  • Logo Design
  • Business Cards
  • Flyers
  • Posters
  • Trade show Banners
  • Full Banners
  • Tri-Folds
  • Booklets
  • Tear Off's
  • Company Presentation
  • Miscellaneous
  • Brochures
  • Cards & Invites
  • CD & DVD Artwork
  • ePublishing
  • Food Menus
  • Magazines
  • Newsletters
  • Packaging
  • Photo Albums
  • Signage
  • Stationery
What can we do for you?

Shorian offers a range of designing services related to corporate branding that cover many of the touch points which connect customers with your business. This includes:

Logo Design. The identity of your company and business, and everything you showcase to the public starts with the creation of your logo. Corporate Branding. The designers at Shorian can expertly create a unique brand identity that accurately represents the company and appeals to the senses of its target consumers. This developed identity is then implemented across all communication mediums such as websites, marketing tools, brochures, letterheads and business cards. Web Design. Websites are another place where your business or company’s brand identity is represented. Shorian integrates your corporate identity with your website by designing an interface that immediately appeals to your target audience, is visually pleasing and reflects your company’s values and mission statement.

The dedicated team of corporate branding specialists at Shorian will ensure that your corporate branding project is handled professionally and customized according to your needs, mission statement and business objectives. We aim to help you make the best impression possible on customers with effective branding that ideally represents your business. So don’t hesitate to discuss your corporate branding needs with Shorian; we are just a call or email away!

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