Leading Digital Trends In 2015

From technology trends to changing business models to evolving consumer behaviors, there’s a real thirst for knowledge amongst marketers about the leading digital trends in 2015.

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The Growth In Digital Advertising Vs Traditional Advertising

The increase in the use of mobile and programmatic has led digital advertising to continue ruling nearly all growth, when compared with traditional advertising. Online advertising recorded a 40% growth in 2014, a number which is expected to increase to 42% this year.

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