Start A Startup: Idea Stage

Every startup requires a great idea and the key to success lies in finding it. Here are a few tips to help you land the golden idea!

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How To Create A Persona For Marketing

Creating buyer personas will help you determine your marketing strategy by illuminating who the buyers are, the situations they are faced with and most important – what goals they are attempting to accomplish.

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Leading Digital Trends In 2015

From technology trends to changing business models to evolving consumer behaviors, there’s a real thirst for knowledge amongst marketers about the leading digital trends in 2015.

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The Growth In Digital Advertising Vs Traditional Advertising

The increase in the use of mobile and programmatic has led digital advertising to continue ruling nearly all growth, when compared with traditional advertising. Online advertising recorded a 40% growth in 2014, a number which is expected to increase to 42% this year.

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How To Adapt TV Ads For Digital Display Advertising

Digital advertisers are looking for how to adapt television ads to digital, because turning a standard video ads into a native, interactive brand experience is an engaging way to get the desirable results.

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How Strategic Use of Color in Web Design Can Increase Conversions

When it comes to professional web design, it seems like new trends and techniques are unrolling every day. Yet some rules are more or less timeless, mainly, the psychological impact of certain color schemes.

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